Use of image and video material

During trade fairs organized by Nordic Bike Shows A/S, photo and video material may be recorded. We do not want to take photos or video of you explicitly unless it has been agreed in connection with an interview or similar, but you may appear in photo or video material if you happen to be nearby or are part of the event/trade fair that we are recording.

Below you can read more about how we process and store recordings of images and films in which you may participate.

Our purpose for recording video and image material
Nordic Bike Shows A/S organizes bicycle fairs and both exhibitors, guests and the general public have an interest in experiencing media coverage of our fairs.

Nordic Bike Shows A/S generally records image and video material at the fairs, typically in situations where a named person is interviewed or where the atmosphere at a fair is desired to be reproduced – for example, in the form of a reproduction of a specific event at the fair.

If you appear on such recordings, our purpose is not to show you as a person, but only the situation in which you appear. We therefore do not record which people appear on the material.

Such recordings are used by Nordic Bike Shows A/S to disseminate information to exhibitors, guests and other stakeholders at trade fairs. Nordic Bike Shows A/S also uses such material for marketing purposes.

You should therefore expect that the recordings may be published.

Basis for our processing
When we record and publish image and video material featuring identifiable individuals, the actions constitute processing of personal data.

Our basis for processing personal data in such situations is a balancing of interests, cf. GDPR Art. 6, para. 1, letter f. Our interests consist of being able to reproduce situations and moods from trade fairs held, etc. for both news dissemination purposes and marketing purposes.

We only process common types of personal data. This means typically only information in the form of a picture of you during your visit.

How long are the recordings kept?
We store the fully edited images and video material for as long as we assess that it may be relevant in terms of being able to reproduce a true picture of the fair, as long as an interview is relevant, or as long as the recording may have historical significance for us.

We cannot therefore say in advance how long we will process information about the people who appear in image and video material, but it may be for several years.

Your rights
According to GDPR Chapter 3, you have a number of rights as a data subject.

Your rights include that you can request Nordic Bike Shows A/S to access and correct or delete image and video recordings we process about you, you can request a restriction of Nordic Bike Shows A/S’s processing of the information, and you can object to processing.

If you want to exercise your information, you must provide us with sufficient information to enable us to identify which recordings are in question (i.e. a link to the recording or precise indication of the situation, with e.g. time, location/stand/hall, etc.), as we do not ourselves possess information about your identity in recordings.

If you are dissatisfied with our processing of image or video material in which you appear, you can exercise your rights and you can complain to the Danish Data Protection Authority at www.datatilsynet.dk

Contact us
You can always contact us if you have any questions about our processing of information about you, or if you otherwise wish to exercise your rights under data protection legislation.

Our contact details are:

Nordic Bike Shows A/S
Fyensgade 1
8900 Randers
email: christian@ritter.dk
Phone: 2042 0006